A practical handbook for founders of small private schools, microschools, and non-traditional programs.
The K-12 School Launch Guide is a free resource for anyone building or running a small educational program. No jargon. Just clear, practical guidance on the operational foundations every school needs.
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Where your school fits in today's educational landscape. The differences between microschools, hybrid homeschools, learning pods, and other models—and how to choose the right structure for your situation.
What a Student Information System actually does, which features matter for small schools, and how to evaluate your options without getting lost in enterprise-level complexity.
The pages you need, the design principles that matter, and how to create a site that builds trust with prospective families—even on a limited budget.
The enrollment funnel explained. Strategies that work for small schools. How to create an admissions experience that converts inquiries into enrolled families.
First-year priorities, ongoing operations, and the common mistakes that trip up new school founders.